So finally, after weeks and weeks of escalating excitement, the World Cup kicks off later tonight with a star-studded concert, before the first matches take place tomorrow.
I am already fed up to the back teeth with it all.
The only plus is that Tesco will be a barren wasteland during pivotal games, with only the occasional ball of tumbleweed, rolling morosely down the deserted aisles.
No unwashed hordes.
No screaming children
No checkout queues.
Except for the plethora of St. George's tat, masquerading as essential England supporter's kit.
It isn't even restricted to the entry aisles, where shelf upon shelf of mainly plastic rubbish, all emblazoned with St George's Cross, compete with cut-price, belly-busting buckets of tortillas and vats of beer.
You can even, if you are so inclined, purchase England supporter's teeth.
Elsewhere in the store you're equally hard pushed to find anything which isn't somehow linked to the upcoming football fest, with even the most innocuous packaging literally flying the flag.
With stunning originality, Tesco has pulled out all the culinary stops and is offering a World Cup Meal Deal consisting of a pizza and two bottles of beer.
What sort of meal is THAT?!
The madness is due to last for a month. That's 4 whole weeks of a roller-coaster ride of hope and optimism, immediately followed by and a black hole of despair.
At least for England fans.
I'm determined to see NONE of it, except possibly by accident when flicking through the TV channels trying to avoid anything even remotely football related.
God help us all.